Money and Marketing:
A Class for the Faux Finishing Business!

On May 13-15th, the Chicago Institute of Fine Finishes is offering a three-day class for the professional faux finisher or decorative painter. In this class, taught by Dena Fife of Go With the Faux, you'll learn ways to make your business much more profitable.

Dena takes her job of teaching professionals earnestly. Her insistence on quality of artisanship and business acumen makes her an extremely effective instructor in professional decorative painting.

This class will show you how to be profitable on each job, every month, every year.

Even better . . . you don’t have to “bid” on jobs! Learn to screen potential clients in the first telephone conversation so that you use your valuable gas and time seeing only paying clients. Our screening sheet is the best there is for figuring out what your client wants and whether they are willing to pay what its worth. Find out on the phone before you spend your time and money going to see them. Find out how to land every project that you choose to, even if yours is not the lowest estimate.

Learn professional, courteous ways to handle clients who want you to make samples before signing your contract. Find out what to say when the client wants to keep your samples. Learn what to say to clients who want you to lower your price. Build the skills you need to recognize and handle problem clients.

You receive several forms for your business use, including our unique “Road to Success” worksheet for keeping track of your business to-dos, an air-tight contract, our one-of-a-kind screening sheet, project calculation sheet, change orders, proposal, scope of work and many others.

Register for this class online or call 1-800-797-4305!